Puma, LaQuan Smith Back for Second Round With New Collection
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Puma and LaQuan Smith are back for round two, offering a collection that draws inspiration from the glitz and glisten of the boxing ring. The collection blends Puma’s athletic roots with Smith’s high-fashion touch, resulting in apparel and footwear pieces that are both sporty and luxurious. Their first collaboration was introduced at retail in February 2023. Like the sneakers, which featured metallic silver details, the first collection’s apparel featured the chrome treatment with some Smith flourishes such as sharp lines and mixed materials. Ming Lee Simmons models the Puma x LaQuan Smith collection. Courtesy of Puma x LaQuan Smith Building on the success of their first collaboration, their latest collection highlights athletic silhouettes such as tearaway pants, cropped jackets and boxing shorts and luxe details such as satin finishes and studded graphics. At the center of the collection are two iterations of the Speedcat, including the Speedcat Mid, reinvented into a high-ankle boxing sneaker. You May Also Like Related Articles Technology Aptos Introduces Upgrade With Enhanced Customer Interaction Features Denim Aussie Designer Rebecca Vallance Launches First Denim Collection “It was an exciting and seamless collaboration,” Smith told WWD. “Puma trusted my vision, and together we pushed the boundaries of sport and luxury. I love bringing my signature aesthetic into a new space.” He said the first collaboration “did incredibly well,” which is why they knew they had to expand and take it even further. “Collaboration is all about balance merging heritage with innovation while staying true to both brands’ DNA,” he said. When asked why they chose boxing as a theme, Smith said, “Boxing embodies strength, endurance and discipline, values I admire and integrate into my work. Plus, there’s something powerful about merging that world with my world of luxury fashion,” said Smith. Smith feels styles like the bodysuit, and the iconic Speedcats will be the bestsellers. He described them as “pieces that make you feel unstoppable and that are now synonymous with me and my brand identity.” The Puma x LaQuan Smith collection retails from $80 to $180 and is designed to capture the energy of the boxing world, with bold colors, sleek silhouettes and statement details that reflect the spirit of the ring. Ming Lee Simmons in the Puma x LaQuan Smith campaign. Courtesy of Puma x LaQuan Smith Smith, who was born in Queens, N.Y., launched his namesake label in 2013 and is known for his sensual and luxurious day and eveningwear. The Puma x LaQuan Smith campaign features Ming Lee Simmons in the boxing ring, with a special appearance by Smith. The ads were produced and photographed by Greg Swales. Ming Lee Simmons models a Puma x LaQuan Smith look for the ad campaign. Courtesy of Puma x LaaQuan Smith The collection launches March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
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